Business Tools

Honor the Industry’s Young Trendsetters—SEMA News 35 Under 35

By Carr Winn

SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35 through its 35 Under 35 program. We need your input. If you know of a leader who is under 35—whether they are in manufacturing and design, marketing, retail, events and media or distribution—we would like to hear from you.

The following is a short profile on one of last year's 35 Under 35 winners—Tiffanie Hartenstein. At 30, Hartenstein is already the director of operations at Oracle Lighting.

Tiffanie Hartenstein, 30, Director of OperationsOracle Lighting


Tiffanie Hartenstein directly manages the day-to-day operations of Oracle Lighting, with a staff of 25 working under her. During Hartenstein’s 10 years at the helm, Oracle has more than doubled its annual revenue and offers more than 8,000 product SKUs, ranging from LED replacement bulbs and halo kits to LED off-road lighting.

“We are seeing large growth in our market segment,” she said. “The truck accessory market and the Jeep accessory market are growing rapidly, and both have high demand for quality lighting products. The economy has rebounded, and we have seen a sharp increase in sales over the past few years. The only challenge we can foresee is the possibility of additional regulations or restrictions on automotive aftermarket parts.”

Hartenstein was drawn to the industry after visiting her first SEMA Show 10 years ago.

“Seeing the Show for the first time was a great experience and made me want to be involved in the automotive aftermarket,” she said. “Being at Oracle allows me to work in a fun and creative environment with an amazing team.”

In her briefcase: “Although I use my iPhone for most things, I still carry a pen and paper. I can take notes much quicker that way. I also always have business cards and the newest Oracle catalog.”

Do you have a friend or colleague who deserves to be recognized? If so, please contact the editorial team at SEMA News and submit a nomination for the 2016 SEMA News 35 Under 35. Nominations are due May 31, 2016. Winners will be chosen based on their business success, contribution to their organization, industry knowledge and community involvement. We'll honor the winners in the September issue of SEMA News and on

For more details on the 35 Under 35 program and complete details on all of last year's winners, read through this article taken from the September 2015 issue of SEMA News.