Business Tools

Market Your Products in the Middle East

By Linda Spencer

SEMA Middle East Business Development Conference attendees will have the opportunity to network with pre-vetted buyers from nearly a dozen countries.

There are only a few remaining slots left for exhibiting at the 2016 SEMA Middle East Business Development Conference, March 29–April 2, in Abu Dhabi, United Arab Emirates (UAE). The event provides SEMA-member manufacturers the opportunity to explore the potential for their products in the UAE and neighboring countries, where consumers seek out the latest and greatest products to personalize their rides. Buyers from throughout the Middle East are eager for the newest American products for classic-car restoration, off-roading and street performance.

The program includes a turnkey booth at the Abu-Dhabi-based Custom Show Emirates, networking events with pre-vetted buyers from nearly a dozen countries, access to vehicles popularly customized overseas but not sold in the United States, visits to UAE-based vehicle modification retailers and installers and a briefing with U.S. Government officials and seasoned exporters on the “do’s and don’ts” of setting up successful distribution in the region. Meals and hotel are included.

Awards to off-set the cost of participating are available from the federal government and several state governments.

Register now! For more information, visit the SEMA website or contact