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Video: Omix-ADA SEMA Cares Jeep Wrangler JK Sells for $100,000

By Jason Catullo

SEMA Cares Jeep
Personalized with Rugged Ridge products and built by DUB Garage, the Omix-ADA SEMA Cares Jeep JK sold for $100,000 at the Barrett-Jackson auction in Scottsdale, Arizona.

The Jeep Wrangler JK Unlimited donated by Omix-ADA to SEMA Cares was sold during last week’s Barrett-Jackson auction for $100,000. Watch the video of the Jeep from the Barrett-Jackson Auction

The custom Jeep marks Omix-ADA’s third partnership with SEMA Cares over the past three years.

Personalized with Rugged Ridge products and built by DUB Garage, the Jeep was designed by Arianny Celeste, LFTD & LVLD magazine, Rugged Ridge and SEMA Cares. The Jeep was displayed at the 2015 SEMA Show and was recently featured on the cover of DUB magazine’s issue 96 along with Celeste.

Best known for her work as a ring girl for the UFC, Celeste also co-hosts the automotive reality TV show “Overhaulin’,” where a team of mechanics and designers complete a custom car or truck build in just a matter of days.

The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. SEMA Cares makes its mission to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

For more information on SEMA Cares and its work with local communities, visit