SEMA Cares Jeep Set for Barrett-Jackson, January 27

SEMA Craes Omix-ADA Jeep
The SEMA Cares/Omix-ADA Jeep Wrangler JK will be auctioned through Barrett-Jackson on Wednesday, January 27.

By Jason Catullo

The Jeep Wrangler JK Unlimited donated by Omix-ADA to SEMA Cares and displayed at the 2015 SEMA Show will be auctioned through Barrett-Jackson, Wednesday, January 27, at 5:30 p.m. (PST). The Jeep, which is customized with Rugged Ridge products, was designed by Arianny Celeste, LFTD & LVLD magazine, Rugged Ridge, SEMA Cares and built by DUB Garage.

Celeste, best known for her work as a ring girl for the UFC, also co-hosts the automotive reality TV show “Overhaulin’,” which features a team of builders completing a custom car or truck in just a matter of days.

The custom Jeep marks Omix-ADA’s third partnership with SEMA Cares over the past three years.

To read more about the Jeep and its full list of custom upgrades, visit Barrett-Jackson’s website.

The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. SEMA Cares makes its mission to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

For more information on SEMA Cares and its work with local communities, visit

SEMA Cares JeepSEMA Cares JeepSEMA Cares Jeep