Global Update

Secure Your Slot Today for the SEMA Middle East Business Development Conference

By Linda Spencer

“The 2015 SEMA Middle East Business Conference was a perfect opportunity for us as a new entrant to the Middle Eastern market,” said Michael Sampson (left), director of operations and foreign sales for Rock-Slide Engineering at last year’s event. “Attending the SEMA Middle East Business Conference allowed us to find our first customers and begin what should be a long and profitable relationship in the Middle East for Rock-Slide Engineering.”

SEMA and the U.S. Department of Commerce are once again partnering to bring U.S. companies to the Middle East for the fifth annual SEMA Middle East Business Development Conference in Abu Dhabi, United Arab Emirates (UAE), March 29–April 2, 2016.

Enthusiasts in this region are well known for their appreciation of fast cars, off-roading and customization. Come and show off your cool U.S. specialty products on this four-day trip, which includes a turnkey booth and the opportunity to visit local specialty shops and examine and measure vehicles popularly customized in the region but not sold in the United States. The one low rate is subsidized for qualified companies and includes four nights’ hotel accomodations, all meals and networking events.

Forty-one SEMA-member companies participated in the 2015 event, featuring the first-ever overseas-based SEMA Garage, which included an all-day measuring session. In addition to the measuring session, participating members exhibited in the trade-only SEMA section of the Custom Show Emirates, networked with pre-vetted buyers from 10 countries and attended a range of shop tours.

Check out the 2015 trip report to find out who exhibited. Program details are available online.

Register now or contact Linda Spencer for more information.