By SEMA Editors
 The SEMA Cares Jeep was custom designed by Arianny Celeste, LFTD & LVLD magazine, Rugged Ridge, SEMA Cares and built by DUB Garage. | |
Omix-ADA will showcase a custom Jeep Wrangler JK Unlimited built in support of SEMA Cares at its Off-Road Success Center (Booth #34000) at the 2015 SEMA Show in Las Vegas, November 3–6. This custom Jeep marks the third time Omix-ADA has partnered with SEMA Cares over the past three years; first with a donation of $50,000 in support of charities related to the SEMA community in 2013, and last year with the first-ever offering of a custom-built Jeep Wrangler with all proceeds going to the charity.
This year’s custom-built Jeep will serve as a step toward furthering awareness for SEMA Cares’ charitable efforts within the automotive aftermarket. The SEMA Cares Jeep was custom designed by Arianny Celeste, LFTD & LVLD magazine, Rugged Ridge, SEMA Cares and built by DUB Garage. The Jeep is outfitted with a number of Rugged Ridge products, including its Spartan Grille, XHD modular front bumper kit, LED light bars and more.
Celeste will also appear as a celebrity guest at Omix-ADA’s Off-Road Success Center in the Upper South Hall Lobby during the 2015 SEMA Show in Las Vegas, November 3–6.
Celeste, best known for her work as a ring girl for the UFC, also co-hosts the automotive reality TV show “Overhaulin’,” in which a team of builders create a complete custom car or truck in just a matter of days. Each episode ends with the surprise reuniting of the vehicle’s owner with their newly made-over vehicle.
The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. SEMA Cares makes its mission to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.
Returning for its fourth year at the SEMA Show, the Off-Road Success Center is a space for business owners and decision makers within the Jeep and off-road market to freely exchange ideas, learn new concepts for success and network with other industry professionals.
For more information on SEMA Cares and its work with local communities, visit SEMA.org/sema-cares. For more information on Omix-ADA, Rugged Ridge or the Off-Road Success Center at the 2015 SEMA Show, visit Omix-ADA.com or contact Omix-ADA directly at 770-614-6101.