A SEMA Show Guide for First-Time Exhibitors

The 2015 SEMA Show, to be held November 3–6 at the Las Vegas Convention Center (LVCC), is on track to draw more than 2,400 exhibitors and more than 60,000 buyers. Those buyers will be in search of the newest automotive specialty-equipment products to sell to consumers during the coming year, and additional thousands of media representatives will be looking for innovative products to publicize. Last year, nearly 90% of buyers who attended the SEMA Show said that they planned to purchase products from exhibitors. With a little preparation, even first-time exhibitors can take full advantage of those sales opportunities at what has become the largest annual gathering of small businesses in the United States.