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SEMA Members: Showcase Your Products at NHRA's Thunder Alley

By SEMA Editors

Thunder Alley—a new Outdoor Celebration of Speed, Power and Motorsports Technology—will be held at the NHRA Motorsports Museum during the L.A. County Fair, September 4–27, 2015. With nearly 1.5 million in attendance, the L.A. County Fair brings to one location hundreds of thousands of Southern Californians with a passion for motorsports.

Thunder Alley is an opportunity for SEMA members to showcase examples of a wide range of performance and custom vehicles that represent their products and services. The NHRA is seeking everything from the most competitive rock crawlers to the wildest customs, and is not limited to cars and trucks; vintage dragsters, motorcycles, boats and even some aircraft, including a WWII Fighter plane, will be included.

Every evening, Thunder Alley’s IGNITE! celebration will feature a Cacklefest with Nitro-burning vintage dragsters and other vehicles. There are opportunities for your company to join in the IGNITE! celebration and add your firepower to Thunder Alley.

Participation in Thunder Alley comes with a variety of tax-deductible sponsorship and recognition opportunities, or simply bring a vehicle for display.

For more information on how your company can participate in Thunder Alley at the NHRA Motorsports Museum this September, contact Executive Director Larry Fisher at or 909-622-3454.