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Movers & Shakers: Holley to Team Up With Detroit Speed in 2015

Compiled by SEMA Editors

Holley is partnering with Detroit Speed Inc. and will attend more than 30 events this year.

Holley to Team Up With Detroit Speed in 2015

Holley has announced its partnership with Detroit Speed Inc. for the 2015 show season. Detroit Speed will display, promote and sell products from the Holley family of brands in their booth at all shows and events attended by the company in 2015. This partnership will increase awareness for both companies and allow consumers to see Holley products in action. Detroit Speed's test cars will use Holley products in 2015. Detroit Speed will attend more than 30 events this year, including Goodguys Rod & Custom Shows, Optima Search for the Ultimate Street Car competitions and the Holley LS Fest.

Premier Performance Products Acquires RallySport Direct LLC

Premier Performance Holdings, parent company of Premier Performance Products—a warehouse distributor focused on diesel performance aftermarket parts—and Northridge 4x4—an Internet retailer of performance parts and accessories for the Jeep and Off-Road market—has announced the acquisition of RallySport Direct LLC (RSD), which was founded in 2003 by Nick Widdison. Under his leadership, the company has become a player in the sports-compact aftermarket segment—especially the Subaru, including the high-performance Impreza WRX STI. The company offers a full range of performance-enhancing products, including electronics, engine and drivetrain components, upgrades for exhausts, brakes and suspension components for Subaru, Ford, Mitsubishi, Toyota and others. The RSD team has also developed an eCommerce platform. Widdison will continue in his leadership role as president of RSD in the combined organization.

Champion Oil Announces New Master Warehouse Distributor in Brazil

Champion Oil has announced that Lugran Ind COM IMP EXP De Products LTDA EPP (Lugran) is its exclusive master warehouse distributor in Brazil. Lugran will offer Champion products in a number of categories, such as motor oils, transmission fluids, hydraulic fluids, coolant, diesel motor oil, differentials lubes, greases, power steering fluids, brake fluids and automotive chemicals and additives. Lugran now promotes the “Purpose-Built” line of Champion motor oils, chemicals and lubricants.

MAVTV Network Hits Canadian Market

Anthem Media Group Inc. recently announced a partnership with Lucas Oil Products to bring the rapidly growing MAVTV network to Canada. MAVTV features exclusive automotive/motorsports programming, such as “The Dave Despain Show,” “Full Custom Garage,” “Stacey David's GearZ” and “Speed Sport” hosted by Ralph Sheheen in partnership with National Speed Sports News and more. MAVTV Canada will be based out of Anthem Studios in Toronto, Canada. Media entrepreneur and Fight Network founder Mike Garrow will oversee the rollout and launch of MAVTV Canada, working with Anthem's technical and production teams.

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