By Michael Hart
SEMA Show Education Days will feature more than 60 sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging industry trends.
Sometimes, the intangibles can make the biggest difference when it comes to whether or not a business is successful. That’s why the SEMA Education Days leadership track is so important. In “Everything Starts and Stops With Motivation: Displaying Dynamic Motivation in Your Business,” you’ll discover how and why the individuals who interact with the customers are your most valuable assets. At the same time, you’ll come away with some good tips on how to motivate those people so that they are indeed part of the solution, not part of the problem.
Next, move on to “Charisma & Your Business: Discover the Secrets Used to Make Your Business Magnetic and to Create Highly Engaged Customers.” This is where you’ll learn the secrets that companies, such as Disney and Apple, already know to make their businesses “magnetic” for customers and employees, and how you can do the same thing.
With “Get Your Motor Running,” you’ll be guided through a bit of introspection and the opportunity to examine your leadership skills, discover your weaknesses and learn how you can be more productive.
“Hiring Millennials: How to Find, Train and Retain Young People in Today’s Job Market” could possibly be the most important session you’ll attend during the 2014 SEMA Show. With a new generation of potential employees entering the workforce, find out how to motivate younger workers to be productive, confident employees.
Finally, once you know how to motivate the millennials, go to “Succession Planning—Building the Next Generation of Leaders for Your Business and Industry” for some tips on how to turn the coming generation of workers into the type of leaders and managers to whom you’ll want to turn your business and your industry over.
SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.