Global Update

Products Chinese Distributors and Buyers Want to Source From the United States

By Linda Spencer

Buyers travel to the SEMA China program from throughout China. Above is a chart of the locations of buyers attending the 2013 event.
Each exhibiting company will be provided a booth at each venue. Slots are limited, register now at 2014 SEMA China Business Development Tour.

Performance and off-road products figure prominently in the type of products Chinese wholesalers and retailers want to source from U.S. companies, according to early buyer registration for the upcoming 2014 SEMA China Business Development Tour.

SEMA members can connect with Chinese companies through face-to-face meetings with distributors at venues in both Beijing and Shanghai on 2014 SEMA China Business Development Tour.

Benefits for participating SEMA members include:

  • A first-hand look at the developing specialty-equipment market and an opportunity to meet with pre-vetted distributors and retailers from throughout China during stops in Shanghai and Beijing.
  • The opportunity to exhibit at two events:
SEMA China Business Development Conference at Beijing-based Tuner Tribe.
SEMA Pavilion at the Shanghai-based China Auto Salon (CAS).

The U.S. Department of Commerce has partnered with SEMA to promote and subsidize the participation of U.S. specialty-equipment companies at the SEMA China Business Development Tour. Firms that certify the products promoted at the SEMA China Business Development Tour contain a minimum of 51% U.S. content may be eligible for a $1,250 grant per company and an additional $250 grant for each additional person from the same company.

Program costs include booth space at both events, hotel, meals, interpreters, access to buyers from throughout China and a bullet train from Shanghai to Beijing (flights to and from the United States are not included).

Register now for the 2014 SEMA China Business Development Tour. For more information, contact Linda Spencer at or visit

Read the 2013 SEMA post-show report.