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Movers & Shakers: Covercraft’s Beth Velarde Named National Sales Director

 Beth Velarde, Covercraft
Beth Velarde

Covercraft’s Beth Velarde Named National Sales Director

Covercraft Industries Inc.’s longtime Western Regional Sales Manager Beth Velarde has been selected as the company’s new national sales director. Velarde will continue to serve in her current role while also overseeing product sales in North America across all product categories, with the exception of the company’s OE products. She will also oversee the further development of the customer service department.

As a 32-year veteran of the automotive industry and a 14-year Covercraft team member, Velarde brings an exceptional record of success in both sales and customer service to her new position. She is also a longtime SEMA member and a 27-year SEMA Show veteran. Velarde will continue to work from her current office location in Southern California. 

Landon List Joins ReadyLIFT Sales Team

ReadyLIFT Suspension Inc. announced that Landon List has joined the company’s sales team to further strengthen and grow its sales efforts of ReadyLIFT's street and off-road product lines. Landon had previously spent more than two years with Transamerican Wholesale/4 Wheel Parts. Prior to that, he spent more than two years with VIAIR. While at Transamerican/4 Wheel Parts, Landon was responsible for merchandising suspension lines and was a key manager in building relationships with vendors.

RaceQuip Becomes Safety Partner of Road America

Road America has announced a new sponsorship agreement with RaceQuip, making the auto racing safety-equipment manufacturer its new safety partner. RaceQuip’s safety apparel and gear will be available for purchase at Road America’s Paddock Shop, and RaceQuip will also have an on-site presence at Road America events through venue signage and product displays. In addition, RaceQuip representatives will be on hand at various events to answer questions and provide support to the race teams and attendees who are interested in, or use RaceQuip safety equipment.

Dometic Group Opens New Sales and Innovation Center

Dometic Group announced that its Commercial and Passenger Vehicle unit has opened a new sales and innovation center in Troy, Michigan, to address the company's growing presence in the automotive market. Under the leadership of Brian Berlenbach, director of sales, the Michigan team will focus on the North American OEM and Tier 1 automotive market.

The sales and engineering focus will include Dometic mobile comfort products and electronic solutions for mobile devices. The Dometic Michigan team will focus on products that are suitable for passenger cars, SUVs, and light trucks. The new office will have sales account management, program management, engineering, and quality assurance functions.

Receiving the award were (L-R) Jag Holla, vice president of sales, Indo-MIM; Dave Vanderford, vice president of global supply chain, Stanadyne; and Krishna Chivukula Jr., CEO of Indo-MIM.


Stanadyne Receives 2014 Powder Metallurgy Design Excellence Award

Each year since 1965, the Metal Powder Industries Federation has sponsored the Powder Metallurgy Design Excellence Awards competition. At last month's event in Orlando, Florida, United States-based Stanadyne, along with their supplier partner, Indo-MIM, took top honors in the automotive category for their all-new high pressure gasoline fuel injection pump. It is designed to help next-generation cars and trucks reach challenging fuel-economy standards outlined by Congress. Stanadyne expects to sell approximately one million units for U.S. automobiles in 2014. The award was based on the innovative design and materials engineering involved in four critical internal components of the pump.

Meyer Distributing Adds Valdosta, Georgia, and Oklahoma City Locations

Meyer Distributing Inc. has announced the addition of two locations—Valdosta, Georgia, and Oklahoma City. The cross-docks will have a direct feed from Meyer's Jasper, Indiana, and Dallas distribution hubs.

“The Valdosta crossdock will greatly enhance service to one of the few areas that didn’t have next-day delivery from our Jasper core,” states Jeff Braun, CFO of Meyer. “Cities in Georgia like Valdosta, Brunswick, and Albany, and cities in Florida like Jacksonville and Tallahassee will see four-times-a-week next-day service.”

Of the Oklahoma City location, Cale Rees, Meyer's general manager of Dallas operations said, “We will improve frequency and time of delivery to our customers with this crossdock. Cities such as Oklahoma City, Altus, Lawton, Wichita Falls and Duncan are just a few that will benefit from the new facility.”