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Hyundai Hosts Four-Vehicle Measuring Session

By SEMA Editors

Hyundai Motor America recently welcomed SEMA members to its headquarters in Fountain Valley, California, to preview, measure and photograph four models—the ’15 Hyundai Sonata, Genesis, Veloster R-Spec and Elantra GT.

SEMA News spent time with several members of the Hyundai team, to discuss the benefits of SEMA Measuring sessions. Senior Group Manager of New Model & Accessory Development, Eric Bondus explained, “The (SEMA Members) are making their business off of having the right products, for the right cars, on time.” Bondus continued, “We want them to have that for our customers to be able to own and customize and enjoy their lifecycle with our products.”

The above video includes a brief interview with Bondus and several of his colleagues at Hyundai.

 The SEMA-member companies participating in the Hyundai Measuring Session:

Measuring Sessions provide SEMA-member manufacturers hands-on access to new vehicles in order to gather data in preparation for designing, developing and manufacturing aftermarket parts and accessories. In addition to vehicle access, Measuring Sessions also provide opportunities to make connections with key OEM personnel and speak directly with engineers and technical staff. For most sessions, SEMA typically acquires first-production or pre-production test vehicles, allowing wheel manufacturers, performance companies and restyling businesses to shorten the lead-time required for new products. SEMA often gathers two or more vehicles for each session, increasing the value of each event.

Members can also come prepared with existing products or prototypes to test the fitment on the newer model. For the Hyundai session, the automaker’s technical staff were available aid members in removing vehicle panels and hardware to provide access to various engine components, as well as to answer questions about all of the models.

Continue to check SEMA's OEM Exclusive Information area for upcoming measuring sessions and other OEM information. For questions, contact Bill Wolf at 909-978-6739 or email