By SEMA Editors
 The Product Development Expo, fueled by the SEMA Garage, will be held Thursday, April 10, 2014, at SEMA headquarters in Diamond Bar, California. | |
The Product Development Expo, fueled by the SEMA Garage, and sponsored by the SEMA Data Co-op (SDC) and the Emerging Trends and Technology network (ETTN), will be held Thursday, April 10, 2014, at SEMA headquarters in Diamond Bar, California.
"The race to define future vehicles is on," said John Waraniak, SEMA vice president of vehicle technology. "Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. The recession accelerated the auto industry’s transformational changes required for growth as well as reinvention and product development of vehicles—from mechanical to electrical systems, from standalone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come. SEMA's Product Development Expo is your chance to learn how to compete and win as new technologies, tools and applications are deployed."
Register now.
SEMA members: $47
Non-members: $97
Registration includes lunch and a networking reception.
The agenda for the expo is as follows:
Thursday, April 10, 2014
| 8:30 a.m. | Registration | ||
| 9:00 a.m. | Welcome to the SEMA Garage – Mike Spagnola, SEMA vice president, product development center | ||
| 9:15 a.m. | GFK – Connected Vehicle User Experience | ||
| 10:30 a.m. | SEMA Data Co-op Update – Jon Wyly and Jim Graven | ||
| 10:45 a.m. | SEMA-Clemson Performance Product Development Update – Dr. Paul Venhovens, BMW endowed chair in automotive systems integration, CU-ICAR | ||
| 11:00 a.m. | SEMA Garage Tours (rotating stations/groups every 10 minutes) | ||
| 12:15 p.m. | Lunch Keynote: Next-Generation Design and Customization
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| 1:15 p.m. | Garry Golden – The Future of Transportation and Mobility | ||
| 2:30 p.m. | Emissions Panel/Update
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| 3:00 p.m. | SEMA Market Research | ||
| 3:30 p.m. | Break | ||
| 3:45 p.m. | Connected Vehicle Technology and Automotive Apps Opportunities
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| 5:15 p.m.–6:30 p.m. | Networking Reception |