Preview: Chrysler's Modified Lineup for the 2013 SEMA Show

By SEMA Editors

The beach-themed Ram Sun Chaser 1500 Quad Cab's concept Mopar roof rack and two adjustable support rails housed within the tracks of the truck’s bed accommodate a long surfboard.

The Chrysler Group provided a preview of 20 vehicles, as well as additional concept products and prototypes, that will be showcased in the 15,000-plus sq.-ft. Mopar display at the 2013 SEMA Show. Here is a brief rundown of just a few of the Mopar-modified vehicles on display during the week of the Show:

Ram Sun Chaser
The beach-themed Ram Sun Chaser 1500 Quad Cab features a color scheme of Vibrance Orange Blast, with two-tone Brilliant Black paint. The unique concept Mopar roof rack and two adjustable support rails housed within the tracks of the truck’s bed, accommodate a long surfboard. Hooks on the side of the rails can carry up to four boards and the RamBox bed-side storage features a concept water tank with a hose and a portable shower head. A bed step enables easy access to gear. New concept 17x8-in. beadlock wheels with color-keyed rings, concept flares with exposed fasteners and modified black tubular side-step rails fit the sand dune-ready theme of the vehicle.

Inside, Katzkin leather seats feature stitching accented to match the Vibrance Orange Blast paint, as well as the dash, display bezels and door inserts. Sill guards and all-weather mats also accent the interior. Powered by a 5.7L HEMI engine, the Ram Sun Chaser features sport-performance hood, two-inch performance lift kit and a Mopar cat-back exhaust.

Fiat 500L Adventurer
The Fiat 500L exterior is enhanced with Bright White body paint, two-tone accent wheel flares and rockers painted in Satin Black. Color is added with Vibrance Bright Orange on the roof, which carries Mopar roof rails and a large roof basket. The vehicle sits on 18x7.5-in. custom concept wheels embellished with FIAT logo center caps.

A custom 500L graphic augments door panels, with the L painted orange to match the roof. Orange mirror caps, tinted taillights, tinted chrome exhaust tips, molded splash guards, and a chrome FIAT logo ring further enhance the exterior styling.

Katzkin black perforated suede seats and pearl leather seatbacks provide an interior upgrade, and matching orange accents are featured inside as well, with orange-painted bezels and orange accents surrounding the speaker grills and steering-wheel badge. A performance boost is achieved with a Mopar cold-air intake and Mopar cat-back exhaust.

For more information on Mopar-customized vehicles heading to the 2013 SEMA Show—including the rugged Jeep Cherokee Trail Carver and the smooth 2014 Chrysler 300S—are encouraged to check out the Mopar display at the 2013 SEMA Show. Additional Mopar news and images, as well as a link to the livestream broadcast from the Mopar display area at the SEMA Show on Tuesday, November 5, are available on the brand's website at