Global Update

Three Emerging International Markets Where You Should Do Business

By Zane Clark

The SEMA International Affairs Office has put together a lineup of free educational sessions at this year's SEMA Show designed to help attendees conduct business in international markets, such as the Middle East, Russia and China.

If you are looking for a leg up with your business, try thinking internationally and expanding your business overseas. If you are considering such an expansion, there is a lot of work to be done and questions to be answered before beginning. For starters, what markets best align with your goals or product line? SEMA’s International Affairs Office has put together an invaluable lineup of free educational sessions at this year’s SEMA Show to help your business fuel its financial growth. Get answers to your questions about three of the most important emerging overseas markets for the automotive industry.

Middle East
Monday, November 4, 2013
11 a.m.–12:00 p.m.

Learn how to cash in on this lucrative region. The United Arab Emirates (UAE) and surrounding countries provide some of the best opportunities for United States specialty-parts manufacturers, as off-roading, classic-car collecting and motorsports are all growing in popularity. Attendees will also learn about the details of the third SEMA one-on-one matchmaking program being held in the UAE in March 2014.

Monday, November 4, 2013
1:00 p.m.–2:00 p.m.

Russia ranks sixth in the world in terms of annual passenger-vehicle sales. The country’s auto market has rebounded from the 2008–2009 recession with new-vehicles sales for 2012 up 11% from the previous year, which makes Russia the second-largest European vehicle market. With 2.9 million passenger vehicles sold last year, the country is quickly gaining on Germany—the top market in Europe—and many experts estimate that the positions will flip between these two countries in the next few years.

There are now 38.7 million passenger vehicles on Russian roads. But with 140 million people, a large, unmet demand still exists for those who have not yet had the opportunity to purchase a vehicle.

SUVs represent the largest and fastest-growing automotive sector in Russia, making up 31% of all passenger sales in 2012. Nearly one-third of all passenger-vehicle sales were SUVs—more than double the rate of SUV sales throughout the rest of Europe.

Purchasing Power: Russia has the highest gross domestic product per capita among the members of BRICS (Brazil, Russia, India, China and South Africa). “[By] 2020, Russia should be one of the biggest consumer markets on a global basis,” said Russian Machines Chairman Siegfried Wolf in a interview. The company also owns the GAZ Group automotive division. Per capita, Wolf said Russia has doubled the per capita income of the Chinese—$20,000 compared to $11,000—and India is at about $6,000.

Monday, November 4, 2013
3:00 p.m.–4:00 p.m.

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This will be a great opportunity to meet with press and distributors of specialty products in this market of 1.3 billion people in this informal, practical session to assist you in deciding if this market is a good fit for your products.

Check out the latest education schedule.