People Places & Racing News

Movers & Shakers: Matt Heinzen Joins; Performance Films Seeking Auto Enthusiasts in Southern California

By SEMA Editors

Matt Heinzen Joins has hired Matt Heinzen as its new chief people officer. Heinzen is the current director of professional development at the North Dakota State Society of Human Resources Management, and is a certified professional in human resources by the Human Resources Certification Institute. A former human resources manager at PRACS Institute, brought Heinzen on board to leverage his wealth of human resources knowledge and demonstrated work ethic.

Performance Films Seeking Auto Enthusiasts in Southern California
America’s Car Museum in Tacoma, Washington, is working on a documentary on collectible cars, in particular, a love for the distinct and wonderful sounds of classic cars. The company is looking for car enthusiasts near Southern California who are interested in participating. If you would like to feature your car in this documentary, contact Michael May of Performance Films at 310-770-1941 or e-mail Filming begins next week, so the deadline for entries is Monday, April 29.     

 JoAnn Bortles
JoAnn Bortles gave attendees an up-close look at Hypertherm's newest plasma cutting systems in action at Pro Design Hot Rods in Santa Ana, California.

JoAnn Bortles puts Hypertherm's Plasma Cutting Systems to the Test in Southern California
During a recent media event, industry veteran JoAnn Bortles gave attendees an up-close look at Hypertherm's newest plasma cutting systems in action. Bortles is currently the automotive spokesmen for Hypertherm and joined Michael Vanvakaris, Hypertherm district sales manager, at Pro Design Hot Rods in Santa Ana for the event. Working with the Powermax45 system, attending media were also allowed to suit up and practice their own skills on both thin sheets of aluminum, as well as thicker sheets of steel. Vanvakaris also ran the torch across a plate of expanded metal to highlight the system's Rapid Refire feature. No stranger to the specialty-equipment industry, Bortles owns Crazy Horse Custom Paint in Charlotte, North Carolina. In addition to literally cutting through many barriers to become the first female in motorcycle painting, she also was co-leader of the first all-women custom car build for SEMA's Mustang Powered by Women project. For more information on Hypertherm, visit

Lund International Acquires Assets of Tradesman Truck Accessories
Lund International Holding Co. has acquired the assets of Tradesman Truck Accessories LLC. Tradesman manufactures aluminum and steel truck and utility boxes, as well as liquid storage tanks. According to a recent press release, Tradesman will continue to operate in Winters, Texas, with the current management team remaining in place. Tradesman was founded in 1973 and has a reputation within the industry for the high quality and durability of its products, all of which are made in the USA. Jerry McGuire, president of Tradesman, stated, "Lund's broad reach into the major automotive aftermarket and OEM distribution channels, along with its complementary aluminum truck box product offering, will only enhance the operations of Tradesman and present us with access to significant new outlets for growth. I am excited to be joining the Lund team and look forward to contributing to its continued success." Lund International Holding Co. is a portfolio company of Highlander Partners L.P.

Fidanza Performance Adds Fred Anyzeski to Sales Team  
Seasoned automotive industry and aftermarket repair veteran Fred Anyzeski has joined the Fidanza Performance Key Account Sales team. Anyzeski brings with him a formal B.S. degree from Cornell University in AG engineering and experience fixing and/or modifying gas and diesel engines. “Having a lifelong intense interest in motorcycle and automobile repair, restoration and tuning, as well as a background in engineering and education, Fred will be a real asset to our company and our customers.” Says Jeff Jenkins, owner and president of Fidanza Performance., Lund International, Automotive Lift Institute, Fidanza Performance
East Penn Manufacturing was presented with the 2012 Larry McCurdy Supplier of the Year Award from CARQUEST during its 2013 Supplier Summit.

CARQUEST Announces 2012 Supplier of the Year
CARQUEST Auto Parts presented East Penn Manufacturing with the 2012 Larry McCurdy Supplier of the Year Award during its 2013 Supplier Summit. The annual award is presented each year in memory of Larry McCurdy, an industry leader and former board member of General Parts International Inc. who passed away in 2010. The award was created in 1992 to recognize a supplier’s contribution to CARQUEST’s success through quality products and outstanding marketing support. Each supplier is evaluated on quality, driving sales, accurate and on-time product delivery, unparalleled customer service experience and more. “Each year, East Penn Manufacturing is tops in their class,” said Ken Bush, CARQUEST senior vice president of merchandising and marketing. “They truly make it easy to do business and embody the best of the industry and the ideals we value in all our supplier partners.”

Automotive Lift Institute Inc. Adds Certification Workshops in Canada  
The Automotive Lift Institute Inc. has scheduled three workshops in Canada to serve participants of its new Lift Inspector Certification Program. Each stop will have something to offer for participants at varying stages of the certification process. The sessions will be held in Toronto, Vancouver and Edmonton this summer, and a Participant’s Orientation, Pre-Course Exam and Course Exam will be offered in each city as follows: June 20, Toronto; July 10, Vancouver, British Columbia; and July 12, Edmonton, Alberta. Registration deadlines for the session dates listed above are fast approaching. Reserve a seat at one of the upcoming sessions by e-mailing or calling 607-756-7775.

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