Rodders Tweak Their Techniques With Product Training From the Pros

Brian Downard of Lokar Performance Products presented a unique seminar this year that incorporated hands-on training with a contest that was recorded for "Motorhead Garage."
The HRIA’s Education Day gives attendees more than 40 different manufacturer seminars to choose from that cover all aspects of building and restoring hot rods.
By Todd Ryden

What better way to keep up with technology and product knowledge than with the companies that build the products for the hot-rod industry? That’s exactly what SEMA's Hot Rod Industry Alliance (HRIA) annual Education Day offers to attendees of the Hotrod & Restoration Trade Show.

This year (March 14–15), HRIA hosted more than 40 seminars that gave attendees direction and information on subjects ranging from vehicle wiring and controlling modern drivetrains, to suspension tuning, charging systems and nearly every other part of a hot-rod project. The "students," made up of jobbers, builders and installers, gathered first-hand knowledge and had the opportunity to talk directly with the speakers. It was similar to walking into the pit garage at a NASCAR race and listening in with the crew chief, and many of the seminars were standing-room only.

This was the 15th year for the Hotrod & Restoration show and plans are already underway to be back in Indianapolis for 2014, with Education Day preceding the show opening.

If you would like more information on the HRIA and how to get involved with Education Day, please contact Zane Clark at 909-978-6696.

The mission of the HRIA is to ensure the future prosperity of the hot-rod industry and to advance and promote awareness of the hobby. HRIA focuses on industry-specific issues and developing effective strategies and programs that will help members improve business practices and procedures. HRIA also works with SEMA's legislative staff to address legislative and/or regulatory matters which may affect the hot-rod industry.