Tips for Effectively Using Social Media at Trade Shows

  automobile trade show, auto show, automobile events, sema show
In addition to new products and the latest innovations from the specialty-equipment industry, the SEMA Show features a world-class education program that offers the latest in business insight and strategies specific to the automotive aftermarket.
SEMA Show exhibitors looking for ways to effectively use social-media tools and outreach at trade shows may want to read the articles linked below. Exhibitors are also encouraged to use @ tag “@The SEMA Show” on Facebook, and to tag items on Instagram and Twitter with the #SEMASHOW hashtag.

In addition to the articles, the SEMA Show will include several social-media- and online-marketing-themed sessions as a part of Education Days. Below are examples from the SEMA Show's Online Marketing Conference - Powered by eBay Motors—sessions and presentations that cover pertinent marketing strategies and topics, such as landing-page optimization, Facebook, mobile site development, search-engine optimization (SEO), search-engine marketing (SEM), pay per click (PPC), website analytics, video SEO, video marketing, reputation management and more.

"Mobile Marketing Part 1: Driving Sales, Engagement and Loyalty Through Mobile Devices"

When: October 31 - 9:30 a.m.–10:30 a.m.
Las Vegas Convention Center, N254

Powered by SEMA's Street Performance Council (SPC), this session, presented by Jeff Hasen of HipCricket, is part one of a two-part series. Changes in consumer behavior are dramatically changing the way that discovery, investigation and purchases are being made online. Without a shift to the mobile web, many companies will find themselves battling even harder for attention and reach with online browsers. How can businesses successfully plan and implement a mobile strategy? Tips and tricks to going mobile. How local search is affecting mobile consumers. The session features a 30-minute, open-floor Q&A for the conclusion.

"How Mobile Apps Are Changing Your Business Now and Forever"

When: November 1 - 11:00 a.m.–12:00 p.m.
Las Vegas Convention Center, N257

This interactive forum will explore how mobile apps and mobile web are changing the landscape of the automotive industry, specifically the aftermarket space. Learn how not to get left behind, as mobile apps and other emerging technologies, such as augmented reality, near-field communications and smart TV, have matured to true business applications to run more efficiently in both the B2B and B2C spaces in the automotive aftermarket. The forum will be hosted by Michael Beller, vice president of Mediaworks/Emerging Media at Source Interlink Media, as well as some special guests. Live demos and lots of Q&A ensure this will be a good session to attend. In addition to the professional insight offered during the session, Source Interlink Media will raffle off an iPad loaded with extras.

More information on the 2012 SEMA Show is available online at