People Places & Racing News

Strong Array of Exhibitors and Special Events Await PRI Attendees in Orlando

The PRI Trade Show will be going through a historic milestone as it turns 25 this year. After an ever-growing Race Industry Week lead-in beginning on Monday, the PRI Trade Show will join racers together with the latest technology.

“A lot has changed over 25 years, but one thing that has stayed constant is racers always want to go faster,” said John Kilroy, PRI’s vice president/general manager. “That motivation powers the ingenious innovations on display every year at the PRI Trade Show. Attending buyers will find the latest racing technology and the suppliers who can provide it—all under one roof.”

Concluding a week-long run of motorsports business activity, this year’s PRI Trade Show will run November 30–December 1, at the Orange County Convention Center in Orlando.

After a successful 2011 show, the buzz for this year’s show began early with more than 130 exhibitors who weren’t involved in last year’s show signing on before mid-May.

“We had a strong show in 2011, beginning with a standing-room-only breakfast to open the show on Thursday,” said Kilroy. “Then we followed that up with three busy days of activity on the show floor, with business getting done throughout the exhibit hall.”

According to early indications, the PRI Trade Show is heading toward another big event as it marks its 25th year delivering business opportunities to racing entrepreneurs. “By the end of August, the number of hotel rooms that has been reserved for the show were already 1,000 ahead of last year at the same time, while online registration was already triple the amount from last year’s pace,” said Kilroy.

The 25th Annual PRI Trade Show features the latest product lines of more than 1,000 manufacturers of racing and high-performance automotive components, as well as precision machining equipment. Approximately 38,000 racing business professionals will attend from all over the United States and 70 countries.

For more information, go to