Hedges & Co. will reveal 66 new market trends and facts in the automotive aftermarket over 66 days, beginning Saturday, August 25, leading up to the opening of the 2012 SEMA Show, October 30.
August 25 marks 66 days before the Show opens, and Hedges & Co. will take a metaphorical trip on Route 66 heading to Las Vegas, posting new trends, facts and statistics about the specialty auto parts industry each day. Hedges & Co. blog visitors will learn about new consumer behavior, the future of the industry and much more. The trends will show how today’s automotive consumer has changed and how to have a marketing advantage in 2013. The daily postings will include industry growth; online retailing trends, including Amazon and eBay; demographics of enthusiast car owners; product data; sales statistics; and facts pulled from Hedges & Co.'s proprietary BuyerZoom and BrandZoom market research reports.
The first installment will bring to light online sales of auto parts and accessories for the first half of 2012 and will go live at 8:00 a.m. (EDT), Saturday, August 25.
Members of the automotive aftermarket are also invited to join the discussion by posting their own thoughts on the site. They can also join the discussion on Twitter by following @HedgesCompany or by searching for the hashtag #66trends.