International Resources for SEMA Show Exhibitors

  international buyers guide
SEMA Show Exhibitors are eligible for a free listing in the widely distributed International Buyers’ Guide.

More than 25% of all buyers expected at the 2012 SEMA Show will come from more than 100 nations outside the United States.

International Buyers’ Guide

SEMA Show exhibitors looking to export should sign up for a free listing in the 2012 SEMA International Buyers’ Guide. The guide will be provided to international buyers at the 2012 SEMA Show and all year at major overseas trade shows. This benefit is available only to 2012 SEMA Show exhibitors. Registration Deadline: September 8.

Top specialty-equipment buyers from the Middle East and China will speak about their fast-growing markets at roundtable discussions Monday, October 29.


Attend two international seminars taking place Monday, October 29, during Show week.

  • Sell Specialty Equipment Products in China—the World's Largest Emerging Automotive Market. Chinese Distributors and SEMA members already successful in the region provide insider tips. Location: Las Vegas Convention Center – Room N255, 11:00 a.m.–12:00 p.m.
  • Opportunities for SEMA-Member Manufacturers in the Middle East: Learn How to Cash in on This Lucrative Region. Location: Las Vegas Convention Center – Room N255, 1:00 p.m.–2:00 p.m.
   happy hour
Attend SEMA’s International Happy Hour, Wednesday, October 31, to network with international buyers and distributors, as well as media from key overseas markets. Joe Sebergandio of Motor Media Inc. served as emcee at last year's International Happy Hour. Here he interviews Stephen Humphris of NSV Automotive—a Global Media Award winner.

International Happy Hour

More than 1,000 companies are expected at the 2012 SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance. Register now.

Global Media Awards 

The ninth annual Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the Ideas Alive: Featuring the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive a Global Media Award, which signifies the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure your products are featured in the Ideas Alive: Featuring the New Products Showcase. Read the SEMA News Story on the 2011 Winners.

The SEMA Center for International Commerce (CIC) contains complimentary private meeting space and interpreters to facilitate meetings between exhibitors and international buyers.

Center for International Commerce 

The SEMA Center for International Commerce (CIC), located in room S224 of the Las Vegas Convention Center, is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available in the CIC.

For more information on SEMA’s international programs either at the Show or year round, contact Linda Spencer at