Dave Doetsch to Debut "Crush Recovery" Jeep at SEMA Show's OMIX/Rugged Ridge Off-Road Success Center

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Artist rendering of Crush Recovery. Photo: Keg Digital Garage
Jeep Builder Dave Doetsch with ’12 Jeep Wrangler Unlimited Rubicon 4x4 prior to its transformation as Crush Recovery. Photo: Dave Doetsch

OMIX-ADA, an independent manufacturer and wholesaler of Jeep parts and accessories, has announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project "Crush Recovery" at the OMIX/Rugged Ridge Off-Road Success Center at the 2012 SEMA Show in Las Vegas.

Based on a ’12 Jeep Wrangler Unlimited Rubicon 4x4, Crush Recovery is designed to recover 4x4s stuck in the toughest terrain. Doetsch outfitted the Jeep with more than 60 of the latest products from OMIX’s family of brands, including Alloy USA's high-strength chromoly axle shafts, Rugged Ridge XHD Modular Aluminum Bumpers and new half doors.

Additionally, the color Orange Crush provides added utility and safety to Crush Recovery, which enables it to stand out amongst the green and brown hues of the outdoors, making rescuers easily visible to those in need.

Prior to debuting to members of the press and professionals within the off-road industry at the 2012 SEMA Show at the OMIX/Rugged Ridge Off-Road Success Center, Doetsch will also preview the Jeep to select attendees of the 2012 Airpark Jeep Jamboree in Scottsdale, Arizona, October 13.

In 2010, Doetsch built a vehicle called "JeepZilla," which was showcased during Jeep’s inaugural win of SEMA’s “Hottest 4x4 of the Year” award. Other of his well-known builds include the ’11 Black Widow and ’09 SIKJeep—one of the first-ever Jeep Wrangler JKs to be fitted with 40-in.-tall tires.

In addition to showcasing Doetsch’s latest creation, the Off-Road Success Center at SEMA will also display a range of vehicles illustrating the rich history of the industry, including vintage models provided by Jeep Jamboree USA and OMIX.

The Success Center will also be staffed by several third-party experts within the industry, and leaders from OMIX who will offer twice-daily educational seminars, one-on-one consultations, demonstrations and free print materials providing proven formulas for success within the Jeep and off-road market segments.

For additional information and progress updates on Doetsch’s Crush Recovery vehicle, visit the Rugged Ridge blog. For additional information on OMIX and Rugged Ridge, visit