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New “consumer segments” will be presented in the next SEMA webinar to help companies target
potential customers by knowing what they are looking for from the
industry. |
Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, Thursday, April 26, at 10:00 a.m. (PDT) for a webinar that will highlight the results of this recent study.
During this session you will learn about:
- New SEMA consumer segments
- Motivations for accessorization
- How vehicle targets match consumer segments
- Accessories and modifications desired by consumer segments
- Profiles of consumer segments
Join Knapp Thursday, April 26, at 10:00 a.m. (PDT) to learn more about the consumers who are buying accessories.
Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.