What Has SEMA Done for You Lately?

Grow Your Business With TORA


TORA-member companies are eligible to donate $1,500 to the SEMA Cares charity in exchange for having a display vehicle in the TORA booth at the annual SEMA Show. Beyond that, the booth shows off member company products and provides members and non-members alike with a place to meet and network.


With roots that go back to the early 1980s, when it was known as the Truck Cap Industry Alliance (TCIA), TORA members enjoy a true sense of community. In addition, the council continues a long tradition of providing useable solutions that drive education and growth for their member companies in the light truck accessories market. If your company is in this segment of the industry and is not yet an TORA member, there is no better time to join.

Top 3 Reasons to Join TORA:

  • Education and Training: The TORA eLearning track section of the SEMA Education Institute (SEI) hosts several handy tools for installers and retailers, including the Pickup Bed Dimensions Reference Chart and the Keyless Entry and Center High Mounted Stop Light (CHMSL) Wiring Guides. These guides provide a quick and easy one-stop shop for obtaining critical measurements or wiring pickup points. There is also a video explaining why paint colors may vary from truck to truck, even when comparing similar makes, models and years. Manufacturers and retailers alike will soon benefit from the online Manufacturer Product Training on SEI. These training modules will deliver critical information on products in a consistent format and include testing and tracking.
  • New Products Showcase: The annual TORA New Products Showcase at the Truck Nationals in Carlisle, Pennsylvania, puts TORA-member products on display in front of one of the largest gatherings of truck enthusiasts in the country. Photographs of the products are displayed at the SEMA Show and on the TORA website. A new element has been added for 2012, in the form of a Jeep Rubicon build out. TORA products that are on display in the New Products area will be installed live at the event, effectively tying together the manufacturer, retailer/installer and end user. Only TORA-member companies are eligible to participate in the New Products Showcase and the Jeep build.
  • Networking: Throughout the year, TORA strives to communicate with its members through eNews, SEMA News and social media. A large presence on the SEMA Show floor provides members and non-members alike with a place to meet and communicate during the Show. The TORA Industry Reception at the SEMA Show, featuring the TORA Fall Nationals Pinewood Drag Races, is recognized as one of the premier light truck accessory industry events of the year. Through the TORA Show booth and Fall Nationals Pinewood Drags, in 2011, TORA members helped raise more than $11,000 for the SEMA Cares charity.
For more information on TORA membership, contact Jim Skelly at jimsk@sema.org.