Global Update

Turn International Event Leads Into Sales

The U.S. Department of Commerce is hosting a webinar next Tuesday, March 27, at 1:00 p.m. (EDT) designed to maximum U.S. company sales with international buyers at trade shows.

Participants will learn the following:

  • How to effectively communicate with buyers and partners from other cultures to turn a show lead into a buyer or channel partner.
  • Understand the varied business and communication practices at trade shows from different parts of the world.
  • What happens after the show; strategies for turning leads into profit.
  • How to present yourself to international visitors at your booth and during networking events.
  • How to avoid "worst practices" for trade shows.

Speakers will include:

  • Andrew Gately, principal commercial officer, U.S. Commercial Service – China
  • Volker Wirsdorf, senior commercial specialist, U.S. Consulate – Frankfurt, Germany
  • Daniel Crocker, senior commercial officer, U.S. Embassy Panama, U.S. Commercial Service
  • Geoff Sauer, vice president, International Sales Group, Reed Exhibitions U.S.
More event information is available at