People Places & Racing News

Movers & Shakers: Mike's Prestige Detailing Celebrates 28 Years; Alkire Named Regional Sales Manager for Distinctive Industries

  automotive aftermarket news, aftermarket news

Distinctive Industries hired David Alkire as eastern North American regional sales manager. He will focus on customer outreach and relationship- and business development opportunities. 


David Alkire Named Regional Sales Manager for Distinctive Industries
David Alkire was appointed eastern North American regional sales manager for Distinctive Industries. According to the company, Alkire will focus on relationship- and business-development opportunities and customer outreach. Most recently, Alkire held key positions at Georgia Marketing and Promotions, and Trim Parts. “We are proud to welcome David to Distinctive Industries,” said Dave Edmondson, V.P. of sales and marketing. “His knowledge of the restoration market, including his background in sales, marketing and management, is significant and a valuable asset to our company.”

Goodridge Expands U.S. Motorsports Operations
Goodridge reports that it has quadrupled the size of its Mooresville, North Carolina, facility by acquiring a 17,000 sq.-ft. factory. Goodridge will use the facility—with the address 174 Gasoline Alley—to supply all motor racing parts for the North American market and as a service center for the East Coast, complementing its West Coast U.S. operation in Torrance, California. Goodridge works closely with the NASCAR teams to develop bespoke fluid-transfer products to suit the requirements of high performance race cars.

Falken Tire Announces Largest-Ever Social Media Campaign, 2012 Porsche 911 Carrera Giveaway
Falken Tire reports that it has launched its largest social media campaign on the eve of the start of the 2012 season of the American Le Mans Series. The campaign focuses on the Azenis product line and will culminate in an aggressive giveaway contest featuring a brand new 2012 Porsche 911 Carrera as the Grand Prize. 

Awareness for the contest was boosted with the release of a new Falken television commercial on Sunday, March 18, which promotes the Azenis tire line, its motorsports lineage, and a social media tie-in with Facebook and the popular CityVille simulation and social network game. To learn more, visit

  aftermarket news, automotive aftermarket news

Mike Sodomora, owner-operator of Mikes Prestige Detailing, credits quality customer service as one of the reasons that his company has been in business for 28 years. 


Mike’s Prestige Detailing Celebrates 28th Anniversary
Mike’s Prestige Detailing, a full-service detailing company in Youngstown, Ohio, recently celebrated its 28th year in business. The company caters to custom car owners, collectors and motorcycle owners, and offers an on-site detailing service to exhibitors who bring cars to events such as the Barrett-Jackson auction and the Carlisle Corvette Show.  

“I think customer service is the reason we’ve been around all these years,” says Mike Sodomora, owner-operator. “I treat every car like it’s my own personal car.” Sodomora adds that another reason for the company’s longevity is that Prestige also handles jobs beyond simple wash and wax treatments, including overspray removal, smoke odor removal, upholstery cleaning and dry steam sanitizing, and offers related services like nitrogen gas tire inflation. Mike's Prestige Detailing can be reached at 330-793-8589. 

Yokohama Signs Three-Year Sponsorship Renewal With International Motor Sports Association
Yokohama Tire Corp. International announced a three-year sponsorship renewal with the International Motor Sports Association (IMSA). The agreement retains Yokohama’s eco-friendly, orange oil-infused ADVAN® ENV-R2 race slicks as the official tire of the IMSA GT3 Cup Challenge by Yokohama through the 2015 season. The announcement was made in Sebring, Florida, at the season opener for the IMSA GT3 Cup Challenge by Yokohama series. All Porsche 911 GT3 Cup cars in the popular 15-race series compete on the racing slick that combines orange oil and natural rubber to improve performance characteristics in the tire while using renewable materials.