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Movers & Shakers: SEMA Member Invis-A-Rack to Appear on ABC's "Shark Tank"; Auto Meter Acquires ProParts

SEMA Member Invis-A-Rack to Appear on ABC's "Shark Tank"
SEMA-member company Invis-A-Rack announced that the company will appear on the ABC television show "Shark Tank" on January 27 at 8:00 p.m. (PST). In 2010, the Invis-A-Rack product received SEMA's Light Truck Industry Alliance (TORA) Industry Award for Best Product Over $500 and received a Global Media Award at the 2010 SEMA Show. More information on  Invis-A-Rack is available at

Auto Meter Acquires ProParts
Auto Meter Products, a Harbour Group Company, has acquired ProParts LLC. The terms of the transaction were not disclosed. ProParts designs and engineers gauges and controllers, including the Spek and Spek Pro performance gauges. The company also offers gauge pods, dash pods, instrument-cluster panels and full-pillar clusters. Based in Sycamore, Illinois, Auto Meter Products is a recognized leader in performance and specialty-vehicle instrumentation. 

  Ken Adams

Perfect Equipment hired Ken Adams as customer service manager.


Ken Adams Joins Perfect Equipment as Customer Service Manager
Perfect Equipment hired Ken Adams as the company's new customer service manager. According to the company, Adams specializes in the automotive aftermarket and previously served as the customer service manager for five years at Beck/Arnley Worldparts after being promoted from warehouse supervisor, where he served for six years.  

Fras-le Begins Heavy-Duty Lining Production; 100 New Employees Anticipated
Fras-le North America Inc. announced that it will begin to produce heavy-duty lining at its friction manufacturing facility in Prattville, Alabama. This is the first time that Fras-le has produced heavy-duty brake lining in the United States. The company reports that the $11 million investment will expand its capabilities to supply lining to its customer base for commercial vehicle businesses in North America. The company's expansion will add new equipment to its Prattville facility and will involve hiring nearly 100 employees in 2012 and 2013.

eTool Developers Celebrates 10 Years in Business
eTool Developers is proud to celebrate 10 years in business. eTool Developers, based in Grand Rapids, Michigan, was established in December 2001. “As we celebrate 10 years of bringing online solutions to the aftermarket, we humbly thank our customers and industry partners for giving us the opportunity to be of service, and for contributing to our continued success,” said Luanne Brown, CEO, eTool Developers. “Our goal is to help our customers save time, energy, and money by providing solution-driven technology, user-friendly web-based tools, and knowledgeable, experienced staff, and we are excited to see what the next 10 years will bring.”

Ny-Trex Signs as Product Sposnor of the NADM/DIESEL Motorsports 2012 Race Season
Ny-Trex, a division of Design Engineering Inc. (DEI), recently signed as the endorsed product sponsor for the NADM/DIESEL Motorsports 2012 race season. The 2012 seven-series event begins May 5, in Sedalia, Missouri, and concludes November 30, in Orlando, Florida. According to a DEI release, NADM/DIESEL Motorsports is recognized as the only SFI sanctioning body for diesel motorsports and holds over 60 events nationwide featuring over five classes in drag racing and sled pulling. NADM/DIESEL Motorsports offers multiple competitive events including drag racing, sled pulling and dyno-pulls.

  Superchips Jeep

Superchips is an official sponsor of the AreaBFE Off Road Park outside Moab, Utah.


Superchips Named Official Sponsor AreaBFE Off Road Park
Superchips announced that the company is an official sponsor of the AreaBFE Off Road Park outside Moab, Utah. Superchips will be designated as the “Official Programmer” for 2012 and will work closely with the group that established the park in 2004 to ensure that the private land remains open to all, 365 days a year. In addition, Superchips also announced plans to be on site for the annual Easter Jeep Safari and to co-host a customer appreciation event at AreaBFE with Superior Axle&Gear and Full Traction Suspension. 

Brentwood Communications, Kahn Media, FM3 Performance Marketing Form Alliance
Television and content producers Brentwood Communications International (BCII), PR and social media agency Kahn Media and event marketing firm FM3 Performance Marketing have announced an alliance that will create synergies for the benefit of aftermarket and performance brands. “BCII is at its core a group of storytellers,” said BCII president Greg Glass.  “For years we have been telling the dramatic stories of the automotive industry through our television shows and through our branded entertainment projects.  Working with Kahn Media and FM3 Performance Marketing will help us to expand our storytelling through unique client relationships, web and social media-based distribution and experiential marketing, allowing us to take client-driven, branded entertainment to a whole new level.”