Racing & Performance Industry Gears Up for the 2011 SEMA Show


   Racing and Performance Section of SEMA Show
  As of today, more than 9,100 buyers have pre-selected the Racing & Performance section as the primary focus of their trip to the 2011 SEMA Show.

The SEMA Show is a worldwide automotive specialty-products trade event that attracts more than 100,000 industry leaders and professionals each year and covers the entire realm of the specialty-equipment industry.

The Show is comprised of 13 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Collision Repair & Refinish; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; Wheels & Accessories; and OEM.

 Each of the sections will be highlighted in SEMA eNews from now leading up to the Show, November 1–4, in Las Vegas. This week's spotlight is on the Racing & Performance section, which is located in the Central Hall of the Las Vegas Convention Center, next to Hot Rod Alley and near Restoration Marketplace.

Dominating the Show floor, Racing & Performance represents the largest section of the 2011 SEMA Show and the perfect venue for the international racing community to get up close and personal with the industry's hottest products and latest trends. From turbochargers and superchargers to exhausts and headers, hundreds of manufacturers will be exhibiting new products that can add power and performance to today’s most sought-after vehicles. Product categories include racing and performance products, services and equipment, engine building, racing, car haulers and much more.

The racing and performance industry helped create SEMA, so it’s no surprise that for many who will attended the 2011 SEMA Show, racing and performance parts are the main attraction. As of today, more than 9,100 buyers have pre-selected the Racing & Performance section as the primary focus of their trip to the 2011 SEMA Show. This represents a 45.4% increase compared to the buyer surveys from this time last year. In fact, overall buyer registrations for the 2011 SEMA Show are up nearly 42% when compared with the same time period in 2010.

There are currently 464 companies exhibiting in the Racing & Performance section. Check out all of the exhibitors and the floorplan for the Racing & Performance section at the 2011 SEMA Show.

Read more about the racing and performance products that were on display at the 2010 SEMA Show, as well as the current tends and state of the market from the view of experts in the industry in the March issue of SEMA News.

Still haven't registered for the 2011 SEMA Show? Buyers are encouraged to start the process at by clicking on the "Attend Show" link on the homepage.

Want to exhibit at the 2011 SEMA Show? Visit for complete details, or get your booth today at