Business Tools

Best Practices: Marketing Parts and Accessories on YouTube


William Ponkowski

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum where people connect, inform and inspire others, and it acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert William Ponkowski, Thursday, August 18, at 10:00 a.m. (PDT), as he leads an exciting exploration of YouTube. Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on:

  • The impact of online video on the auto industry.
  • Three steps to success on YouTube.
  • Understanding and acting on data from YouTube insights.
  • Opportunity for Q&A.

Ponkowski, a YouTube specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure to join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. (PDT) for this enlightening webinar on the effective use of YouTube for your business.

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Members: For more information and to register, click here.

Non-members: For more information and to register, click here.