People Places & Racing News

Movers & Shakers: Chris Della Bella Leads Pro-Tech Sales and Marketing; Student-Customized Suzuki to Debut at SEMA Show

Chris Della Bella Joins Pro-Tech as Vice President of Sales and Marketing
Christopher J. Della Bella was named vice president of sales and marketing for Pro-Tech Automotive Products LLC. With nearly 30 years' experience in all areas of auto aftermarket parts distribution, including sales management and marketing and product development, Della Bella joins Pro-Tech from Bridge/Napa Auto Parts, where he was wholesale operations manager.

Ohio Technical College Students Modify Suzuki SUV for SEMA Show
Ohio Technical College (OTC) students have teamed up with American Suzuki Motor Corp. to customize a 2010 Suzuki Grand Vitara with a nautical-inspired theme, providing a tie-in between Suzuki's automotive and marine divisions. The custom SUV will debut in the Ohio Technical College booth #38111 at the 2011 SEMA Show, November 1–4, 2011, at the Las Vegas Convention Center in Las Vegas. With accessories provided by Stylin' Trucks and ARB, the modifications include custom paint, oversized tires and wheels, suspension lift, bull bar bumper, ocean liner horn, neon license plate frame, bar side steps, hood scoop, shaved door handle kit, fender extensions, LED tail gate bar and underbody kit, LED headlight kit and driving light kit, hitch, back-up camera, winch, chrome exhaust tips, surf board rear view mirror, all-weather front/rear floor mats and a DVD headrest entertainment system. OTC students will cut the top off the Grand Vitara and secure two Suzuki outboard boat motors on the back of the vehicle along with other fabricated modifications to make it resemble a boat. For more information about donating items for restoration and modification projects, contact Tim Cole at The latest updates of the build are available online.

HKS Selects Motovicity as US Master Distributor
Motovicity announced that it was selected as a US Master distributor for HKS products. Motovicity reports that after years of working closely with HKS, the company has stepped up to maintain distribution channels in the United States for the HKS product line. All HKS products will be stocked by Motovicity for easy access through their extensive dealer network.

  Katie Whiting
  Katie Whiting was named product manager of aerosols for Valspar.

Katie Whiting Named Product Manager of Aerosols for Valspar
Katie Whiting was named product manager of aerosols for Valspar. According to the company, she will help expand the brand recognition for its Plastikote automotive aerosols and the Valspar brand. Prior to joining Valspar, Whiting was the senior marketing manager at Juice Tyme, where she created and implemented yearly strategic marketing plans and executed all corporate marketing initiatives, including local marketing efforts for all regional markets. Whiting was also responsible for the development of all branded materials such as the website, collateral and point-of-sale materials, and packaging.

Bridgestone Announces Winners of Americas Safety Scholars Contest

The winners of the Bridgestone Americas Safety Scholars Contest were: Amber Cullen of Akron, Ohio, who took home the $10,000 grand prize for her video, “The Phone Bandit”; Robert Mai of Newport Beach, California, who came in second place; and Matthew Robertson of Everett, Washington, who earned third place. Mai and Robertson each received $5,000. The three winning videos beat almost 1,500 other entries from 16–21 year-olds across the United States and Canada (excluding Quebec) to become one of the 10 finalists. They then secured the most votes from the public to win the grand prize. Nearly 10,000 votes were cast on to determine the winners. The three winners and all top 10 finalists’ videos can be viewed on the website.

CORSA Announces Free Installations at 2011 Corvettes at Carlisle
CORSA Performance Exhausts announced that it will install the company's high-performance Corvette exhaust systems during the 2011 Corvettes at Carlisle event, August 26–28, at the Carlisle Fairgrounds in Carlisle, Pennsylvania. CORSA will have a presence in the Manufacturer's Midway and Installation Alley, where CORSA technicians will perform product installations on C5 and C6 Corvettes, and attendees will be able to purchase a CORSA Corvette exhaust system from several vendors at the show. Each installation will also include a free stainless steel exhaust plate laser etched with the CORSA logo. To schedule an installation, contact a CORSA sales representative at 800/486-0999 or visit

ESAB Welding & Cutting Products Names New PR and Publicity Rep

ESAB announced that Mary R. Dittman, M.B.A. is the company's new representative for public relations and publicity. Dittman is a marketing strategy professional with 20 years of experience in marketing, public relations and promotional strategies. She is a member of the faculty of the School of Business at Francis Marion University, where she was awarded the Excellence in Teaching Award. She has consulted for many local, regional and national companies and has a proven track record of delivering results in increased revenues and market share. Editorial considerations and media inquiries should now be directed to Mary R. Dittman.

Corvette Funfest Road Tour
Registration for the the 18th Annual Corvette Funfest is up nearly 40% compared to last year's event.

Registraiton Up for 18th Annual Corvette Funfest
Mid America Motorworks and the facilitators of the 18th Annual Corvette Funfest report that registration for the event, set for September 15–18, is up nearly 40% compared to last year's Funfest. This year's theme is "America's Star Spangled Corvette Party." Mid America Motorworks is celebrating the 18th Corvette Funfest on September 18 with activities and displays that include a 5K Run, the Mountain Dew Road Show and more. For complete event information and to register, visit

Alpine Electronics Forms Distribution Partnership With MITO Corp.
Alpine Electronics of America Inc. announced that it is working with MITO Corp. to supply select source units for RV manufacturers. Under the partnership, MITO Corp. will be a distributor for select Alpine CD receivers and audio/video/navigation (AVN) systems for the RV industry in the United States. The Alpine products will be offered as standard equipment (or optional equipment, depending on the model) in the RV brands that are served by MITO Corp.