Business Tools

E-mail Marketing 201: Take Your E-mail Campaigns to the Next Level


  Michael Kelly

Year after year, e-mail continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your e-mail campaigns up another notch and fully leverage this important medium.

Join Michael Kelly, ClickMail Marketing, Thursday, July 21, at 10:00 a.m. (PDT) for a SEMA Education Institute webinar as he discusses more advanced e-mail techniques. Kelly brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail Marketing. During this session, Kelly will discuss:

  • Lifecycle and drip-marketing e-mail strategies
  • Integrating e-mail with social media
  • White lists, black lists and other considerations
  • E-mail for mobile phones
  • Key strategies for A/B-split testing

Don’t miss this opportunity to expand your knowledge and take your e-mail marketing efforts to the next level. Join Michael Kelly and SEI, Thursday, July 21, at 10:00 a.m. (PDT) for this instructive webinar.

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Members: click here for more information and to register.

Non-members: click here for more information and to register.