Industry Trends: Light-Truck Research Overview Powered by TORA

SEMA's light-truck study will provide insight into how fullsize and midsize pickup owners accessorize their trucks.

SEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light-truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.

This study provides insight into how fullsize and midsize pickup owners accessorize their trucks.

Join Gavin Knapp, senior manager of SEMA’s market research department, on Thursday, May 26, at 10:00 a.m. (PDT) as he highlights results from this recent study. Learn the following:

• The top pickup accessories
• How pickup owners shop for accessories
• Accessories wanted on their next truck
• Pickup sales trends

Tune in for this revealing research overview with Knapp on Thursday, May 26, at 10:00 a.m. (PDT).

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Members: For more information and to register, click here.

Non-members: For more information and to register, click here.