Business Tools

Improve Your Vehicle-Application Data, Improve Your Bottom Line

Industry studies show that most manufacturers have major “holes” in their application data, either because of errors in their fitment data, or gaps in vehicle coverage. The upcoming SEMA webinar on Thursday, November 18, will help manufacturers understand how to use industry application standards and provide their customers with more accurate application data.

Presenter Gigi Ho, founder of Digital Performance Inc., will explain the differences between Automotive Aftermarket Industry Association (AAIA) Legacy data standards and the AAIA Catalog Enhanced Standard (ACES) and how to get the most out of each. The session will also include a review of the ACES website. Ho has been dedicated to the growth and development of the specialty-equipment industry for years. Focusing on data standardization tools for the industry with SPEEDcat cataloging software; and connecting buyers and sellers via the widely syndicated parts comparison shopping engine,, gives her a unique perspective on the future of the marketplace.

Join her on November 18, from 10:00 a.m.–11:00 a.m. (PST) as she conducts this informative session on how to improve application data. The webinar is powered by the BTC.

Register for the webinar here.

SEMA webinars are free to SEMA members and only $29 for non-members. Sessions can be attended live via phone or computer or downloaded for access when it’s convenient. For more information on SEMA webinars, visit