General Motors' representatives toured the Las Vegas Convention Center during the 2010 SEMA Show, highlighting the vehicles and products that represented the best combination of specialty-equipment and GM's most iconic platforms. The following General Motors Design Awards were presented during the Show. General Motors congratulates the recipients for their innovation, creativity and contributions to the automotive industry.
| AWARD CATEGORY | BUILDER/MANUFACTURER | VEHICLE/PART |
| BEST GM VEHICLE |
MUMMBLES MARKETING PETER COLELLO |
2011 BRONZE CAMARO |
| BEST GM PASSENGER CAR |
KINGPIN KUSTOMS MARIO, ANDY & KATRINA COLALILLO |
1959 PURPLE CADILLAC COUPE DE VILLE |
| BEST GM SPORTS CAR |
BEST OF SHOW COACHWORKS DICK KUAMME |
1969 AMETHYST RED CAMARO |
| BEST GM RESTORED VEHICLE |
SHOW CARS AUTOMOTIVE BRAD RANWEILER |
1963 BLACK CHEVROLET IMPALA SS CONVERTIBLE |
| BEST GM HOT ROD |
ETC ENTERPRISES TAJAI DAS |
2010 BLACK CAMARO |
| MOST UNIQUE GM CAR |
FULLER HOT RODS BRYAN FULLER |
1962 METALLIC GRAY IMPALA |
| BEST GM TRUCK |
MITCH HENDERSON DESIGNS MITCH HENDERSON |
1969 TAUPE CHEVROLET C-10 PICKUP |
| BEST NEW GM INTERIOR |
CGS PERFORMANCE PRODUCTS CASEY SCRANTON |
2010 BLACK & RED CAMARO |
| BEST NEW PRODUCT |
SEIBON CARBON MICHAEL MACARE |
2010 CHEVROLET CAMARO NEWLY STYLED CARBON-FIBER HOOD, CHIN SPOILER |
| BEST HIGH PERFORMANCE PRODUCT |
WHIPPLE SUPERCHARGERS DUSTIN WHIPPLE |
TWIN SCREW INTEGRATED SUPERCHARGER SYSTEM |
| MOST INNOVATIVE PRODUCT |
FESLER BUILT CHRIS & CARRIE FESLER |
WIDE VARIETY OF CAMARO BILLET ACCESSORIES |
| BEST NEW ACCESSORY |
SKYJACKER SUSPENSIONS LONNIE McCURRY |
COMPLETE FRONT/REAR 7-INCH SILVERADO HD LIFT KIT |
Ford Motor Company also had representatives judging the vehicles and products builders and manufacturers submitted for consideration at the 2010 SEMA Show. The following Ford Design Awards were presented during the Show. Ford proudly salutes the ingenuity, creativity and determination of the following builders and manufacturers.
| Ford Design Awards |
Builder | Vehicle |
| Best of Show | Anvil Auto/PureVision | 1969 Mustang |
| Best of Ford Show Stand | Creations n Chrome | 2011 Mustang |
| Best Heritage Vehicle | Dan Webb | Phil Remington Race Car |
| Special Recognition for Outstanding Achievement in Design—Recipient | Vehicle |
| 3dCarbon | 2011 Fiesta |
| Mobsteel | 2011 Mustang |
| Funkmaster Flex/Valanca Auto | 2011 Explorer |
| Galpin Auto Sports | 2011 Fiesta |
| Mike Dingman | 1933 Ford Roadster |
| Cars by Kris |
2011 F350 |
| Street Scene | 2011 Mustang |
| Hot Rod Joe's Rod & Custom |
1967 Mustang |
| CGS Motorsports |
2011 Explorer |
| Outstanding Product Excellence Award Recipient |
Vehicle |
| Hulst Designs/Snap-On tools | 2011 F350 |
| MRT |
2011 Mustang |
| ARE | 2011 F150 |
| L & G Enterprises | 2011 Fiesta |
| Kicker Audio |
2011 Fiesta |