People Places & Racing News

Movers & Shakers: New Facilities for Pecca Leather; Kicker Announces Riders for Big Air Bash

Pecca Leather Relocates to Expanded Facilities
Pecca Leather announced that it has relocated to expanded facilities in Downey, California. The new 10,060 sq. ft. headquarters consists of enlarged office space housing administrative and sales staff as well as 9,000 sq. ft dedicated to warehousing inventory and a newly created cut-and-sew operation, which includes an area set aside for teardown and prototyping. According to Jeff Cater, vice president of sales and marketing, these new features will enable Pecca to more quickly prototype and design leather kits for new-model vehicles and provide superior custom capabilities. Future plans include the creation of on-site photo studio. 

Kicker Big Air Bash Returns
The Kicker Big Air Bash 9 will take place at the Palms Casino Resort, November 3, at 7:00 p.m. This year's bash will feature motocross racing personalities Erin Bates, Malcolm McCassey and Ronnie Renner, entertainment from Recycled Percussion and the show’s main events will include freestyle motocross from Cowboy Kenny Bartram, Twitch Stenberg, Ronnie Faisst, Cody Elkins and others.

Performance Industry Publishing Partners With Roadhouse Marketing
Performance Industry Publishing
formed a new partnership with Roadhouse Marketing. Roadhouse will have the exclusive national sales and marketing responsibility for Performance Industry Publishing, which includes Performance Motorsports News, Wizard Web Development and Thunder Parts Group.

Craft Oil Named Distributor of Clean Burn Products
Craft Oil Corp
. announced that it is now a distributor of Clean Burn products. Craft Oil will distribute and service Clean Burn energy systems throughout the north, east and southern portions of Pennsylvania, parts of Delaware and all of New Jersey. Craft Oil, based in Avoca, Pennsylvania, has served as a Clean Burn dealer for more than 15 years.

Red Line Sponsors Michael McDowell
Red Line Synthetic Oil Corp.
announced that it is the primary sponsor of the Whitney Motorsports Chevy Impala driven by Michael McDowell at Martinsville Speedway for the TUMS Fast Relief 500 on October 24, 2010. This agreement continues Red Line's relationship with McDowell, who has driven under the Red Line banner in several NASCAR Nationwide Series races this season.

Vogue Tyre Names JMPR Agency of Record
Vogue Tyre and Rubber Co.
hired JMPR Public Relations as its PR agency of record. JMPR will handle media relations responsibilities for Vogue, including the launch of new Vogue products, raise the brand awareness within the industry and among consumers and direct and coordinate media-related events.

Audi's Plans for First-Ever SEMA Show
Audi of America announced that it will exhibit at the SEMA Show for the first time ever when the annual trade show touches down November 2–5, in Las Vegas. The automaker plans to unveil new sales and technology products, conduct a TTS Pikes Peak demo and display custom R8 Spyder by STāSIS. Audi's exhibit is located in the Mobile Electronics & Technology in the North Hall, booth 11245.

GAAS Announces Sponsorships
Organizers of the Global Automotive Aftermarket Symposium (GAAS) have announced that sponsorship opportunities are available for the event, Wednesday–Thursday, May 18–19, at the Hyatt Regency O'Hare near Chicago. A brochure outlining all 2011 GAAS sponsorship opportunities is available for download at the GAAS website (  under the "Sponsorship."