Global Auto Demand on the Rise—Are You Positioned to Capitalize?

With the right shipping solutions, specialty-equipment businesses can tap into the well of rising global automotive demand.

UPS has signed on as a SEMA Show sponsor, marking the first time the global logistics company has partnered with the association. And with J.D. Power and Associates forecasting global light-vehicle production to rise 13% by the end of 2010, fueled by demand in markets such as Brazil, Russia, India and China, the timing couldn't be better.

Specialty-equipment companies are in a perfect position to capitalize on international demand, as automotive products comprise America’s largest export category of manufactured goods, according to UPS Marketing Manager Kristin DeBates.

“SEMA members must continue looking for new opportunities to reach customers in international markets,” DeBates says. “That’s why our alliance with SEMA is so timely. UPS can ensure that SEMA members understand the opportunities associated with exporting and then manage all aspects of that company’s global supply chain, from transportation to tracking to returns.”

UPS recently helped Mopar streamline the logistics model for its referral business, a segment that accounts for 12% of the company’s annual orders. UPS says Mopar customer satisfaction jumped more than 12%, and its transportation costs decreased 10%. UPS will exhibit at the 2010 SEMA Show in the North Hall (Booth #11937) of the Las Vegas Convention Center.

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