Global Update

PAACE Automechanika Mexico 2010 Hosts Record Show

  The 2010 PAACE Automechanika Mexico grew 140% in comparison with 2009, which shows the growth and recovery of the global automotive aftermarket.

The 12th edition of PAACE Automechanika Mexico—Mexico and Central America’s international trade show for the automotive aftermarket—returned to the Centro Banamex in Mexico City, July 14–16, 2010, with the largest event in its history. Six hundred fifty exhibitors from 19 countries around the world exhibited their latest products and services in 9,456 net sq. m. of exhibition space.

The size of the 2010 event grew 140% in comparison with 2009, signaling the growth and recovery in the global automotive aftermarket and confirming the opportunities in Mexico’s important and significant share of the market. Mexican companies accounted for more than 40% of the exhibit space on the show floor during the record event.

“The recently concluded PAACE Automechanika was a success with great reviews from both buyers and exhibitors and reflects the opportunities for SEMA members in Mexico,” said Linda Spencer, SEMA director of international relations, who urged companies to consider all opportunities to improve their bottom line through overseas sales.

She noted that SEMA has compiled a list of Mexican buyers of specialty-equipment products. For a copy, SEMA members can contact Casey Kooiman at

In addition to the record presentation of exhibitors from Mexico and around the world, PAACE Automechanika Mexico was successful in restricting access to the show to only the most qualified buyers and attendees in the industry. The event welcomed 12,059 individual qualified buyers and industry press to the 2010 edition. Key aftermarket players attended the three-day trade show from Mexico, Latin America and abroad to find the latest products and services, network with industry colleagues, and learn more about the personalization of vehicles and enhance their business in the PAACE Automechanika Mexico Seminar Program. The program offered a wide range of technical sessions and business seminars to educate both technicians and shop owners on how to improve processes, increase efficiency and continue to develop business.

A new feature of the Seminar Program this year was the participation of the Automotive Service Association (ASA), offering an enhancement to the educational program with three three-hour sessions each show day on auto body repair, electrical troubleshooting and success in the automotive repair business.

Additional show features this year covered everything from feature vehicles and live customization to product innovations and demonstrations. Responding to the needs of attendees, the New Product Showcase featured 30 of the latest products and services launched by exhibiting companies onsite in a special display, demonstrating the innovations in the market. In order to support the growth and interest in the specialty-equipment market, PAACE Automechanika Mexico 2010 featured one of the largest tuning displays in Mexico with more than 98 customized vehicles during the show sponsored by the National Association of Mexican Auto Clubs (ANACM) and Muscle Cars V8 Magazine.

West Coast Customs Mexico also returned this year with their popular presentation of live demonstrations and vehicle customizations, drawing crowds of thousands for their live recording of an episode of the third season of their popular TV show, “Tunéame la Nave.”

PAACE Automechanika Mexico is organized by Messe Frankfurt Inc., in partnership with key industry associations APRA, MEMA and SEMA. The event is also sponsored by ANDELLAC, ARIDRA, ASA, the U.S. Commercial Service and West Coast Customs Mexico, among other groups. Organizers are already working on the next edition of PAACE Automechanika Mexico, July 13–15, 2011.

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