SEMA Show Tip of the Week: Three Programs to Maximize Exhibitors' Show Experience

We've just come from the first SEMA Show Exhibitor Summit, held May 25–27, at the Las Vegas Convention Center, and the feedback we gathered was tremendous. The goal of the summit was to inform attendees about how to maximize each exhibitor's presence, save money on Show expenses, demonstrate how social media can extend any exhibitor's marketing reach and increase traffic—and sales—at every booth. The SEMA Board of Directors, SEMA Show Committee and association staff committed themselves to innovation and improvement for each aspect of the SEMA Show, ensuring that every exhibitor's investment delivers the greatest possible value.

If you weren't able to attend, here are just a couple of programs we highlighted to help exhibitors get ready for the 2010 SEMA Show.