Business Tools

BTS 2010: Money Making and Saving Tech Trends and Tips


In today’s competitive marketplace, every business must take advantage of technology to build brand awareness, connect with customers and promote sales.

Whether you’re a business owner, an IT professional or are in charge of your company’s marketing, you can’t afford to miss the Business Technology Symposium, powered by the Street Performance Council (SPC). The eight essential eCommerce supersessions, presented by industry experts, will inform, entertain and provide you with the skills you need for success as you move forward.

Mobile Devices: The Future of Mobile Marketing — Mobile device applications are on the verge of revolutionizing sales and marketing just as radically as the Internet did during the past decade. Learn how to apply mobile applications to your promotions, including Microsoft “Get Tag,” mobile barcoding and more. Presenter: Nathan Sacco, eBay.

Reaching Your Customers on Forums and Blogs
— In this Internet age, everyone uses the web to research, select and buy products. Forums and blogs have become sounding boards for consumers around the world, informing peer networks about innovations and markets. Small businesses must take advantage of these resources. Learn how to create, manage and interact on your own forums or blogs to bring maximum impact for your brand. Moderator: Tyler Tanaka, PostRelease. Panelists: Adrian Harris, Internet Brands; Stewart Lawson, VerticalScope; Mike Martinez, izmocars.

Grab Market Share with Search Engine Marketing & Pay Per Click — Search engines are the indispensible tool people use to find products in the modern world and they partner with pay-per-click advertising for the most efficient way to obtain customers. Any business that operates a website to market its products must understand how to use keywords and pay per click to attract traffic and maximize sales. Learn the top techniques in this supersession. Presenter: Matt Bailey, SiteLogic Online Marketing.

Getting People to Read Your E-mails — Write, click and send. Easy, eh? But it’s also easy for your recipient to hit delete. Learn how to ensure that your e-mails are not only opened but compel the recipient to act. This session will explain the optimum techniques for small-business owners, focusing on case studies and best practices, software tools and templates for success. Presenter: Michael Kelly, ClickMail.

Market Research in the Digital Age — Information is king in online marketing and compiling information from your customers can help you build a better business. Learn how to use online surveying tools, focus groups and social media sites, and then develop your own surveys by understanding the right types of questions to ask. Moderator: Tom Myroniak, SEMA. Panelists: Michael Cooperman, J.D. Power & Associates; Dan Hall, AutoPacific; David Parcell, Harris Interactive; Famous Rhodes, eBay Motors.

Converting Leads to Sales with Customer Relationship Management — Find new clients and retain current customers by using technology to organize and automate your business. Whether you’re a novice or an expert, learn about the features and benefits of the latest software packages. There’s money to be saved by managing your customers’ data. Presenter: Jeff Scott, C-Level Management.

Good Data = More Sales — If your customers can’t find your products or don’t understand how the information on your website is presented, they won’t buy today and won’t be back tomorrow. In this session, learn how to organize and maintain your data. A relatively modest investment in time and resources now will bring the reward of success far into the future. Moderator: Famous Rhodes, eBay Motors. Panelists: Rob Eberhart, DCi; Cameron Evans, Red Line Oil; Matt Gold, RPMware; Gigi Ho, Digital Performance.

Social Media for Your Business — Facebook, Twitter and YouTube can multiply your company’s sales, but proper use of social media involves much more than just showing up. Learn the do’s and don’ts of these new communications forms from an all-star lineup of marketing professionals. Even more important, learn how to avoid social media disasters that can jeopardize sales. Moderator: Tyler Tanaka, PostRelease. Panelists: Mark Davidson, Shift+One Media; Bryan Elliott, SoCal Action Sports Network; Matt Martelli, Mad Media; Mike Martinez, izmocars.

Pre-register now and save $30.

Early-bird pre-registration is available at these discounted prices until July 15, 2010:

SPC Members: $99, includes entrance to the 2010 Business Technology Symposium and lunch.

SEMA Members: $149, includes entrance to the 2010 Business Technology Symposium, lunch and a one-year Street Performance Council (SPC) membership (up to $100 value). After the first BTS registration, additional company employees may register for the discounted fee of $99.

Non-Members: $199, includes entrance to the 2010 Business Technology Symposium and lunch.

Parking is available in, and adjacent to, the Pasadena Convention Center for $9. For more information and to register for SEMA’s SPC Business Technology Symposium, visit