SEMA Show Tip of the Week: Display Your New Product at the Show for Free

SEMA presents a New Products Showcase at the SEMA Show each year exclusively for exhibitors. It’s an outstanding opportunity for exhibitors to introduce their new products, packaging and merchandising to industry buyers and media. All products entered are professionally photographed. The photos are then made available to media for use in newspapers, magazines, websites and other outlets.

For 2010, the first product entered into the New Products Showcase by each company is free using the company’s exhibitor password. Additional entries are $75 if entered by October 8. After October 8, entries are $150 each. The exhibitor password will be sent to each company’s Show contact and will also be used for exhibitor registration and SEMA Show Directory listing updates. Exhibitors should look for the New Products Showcase entry form in the online Exhibitor Services Manual in July.

If you require further information about the program, call 909/978-6742 or e-mail