Business Tools

Auto Magazine Vets Show How to Generate Maximum Media Exposure for Your Products

  SEMA Show New Products Showcase
  Learn how to get your new product news above the noise that automotive editors deal with every day.

Media members receive hundreds of product releases and story ideas each month. Do yours see the light of day? Or are they lost in the pile? Find out how to cut through the clutter and gain the attention that will get your news noticed!

In SEMA’s exclusive webinar “How to Use the Media to Promote Your Products," automotive publishing and web veterans will explain:

  • How to create a winning press release
  • How to generate exposure for your products
  • How to build a press kit
  • How to develop media contacts
  • How to organize and promote a press conference
  • How to generate and select project vehicle opportunities
  • Why you should treat all media as equals—even though some are more important than others

Presenters John Stewart and Steve Campbell are veterans of automotive media, each with more than three decades experience editing top-flight publications including 4-Wheel & Off-Road, Four Wheeler and Hot Rod.

They’ve also overseen dozens of other titles in executive management positions at leading publishing houses including Petersen Publishing Company, General Media, EMAP and Primedia.

Stewart is currently editor-in-chief of Off-Road Industry magazine and provides web and print content for a variety of automotive entities. Campbell is a former editorial director for SEMA publications and remains a frequent contributor to SEMA News and consumer publications in all automotive segments.

Join these two media insiders on Thursday, April 22, from 10:00 to 11:00 a.m. (PST), when they will share their insights and expertise. Participate live or download the webinar later when it's convenient. Simply visit to register and take advantage of this unique opportunity. It's free to SEMA members and only $29 for non-members.