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How to Reach a Generation That Doesn't Care About Cars


Mike Cooperman
J.D. Powers' Mike Cooperman will examine why Gen Y is not as car crazy as previous generations during the 2010 Global Automotive Aftermarket Symposium in May.

Surrounded by a world of social media and mobile technology, members of Generation Y apparently don't have the same motivation toward all things automotive. That's according to new research from J.D. Power and Associates that will be presented by Mike Cooperman, senior director of marketing for the company's Web Intelligence division at the 2010 Global Automotive Aftermarket Symposium (GAAS). GAAS 2010 will be held at the Hyatt Regency O'Hare near Chicago, May 18–19.

Cooperman's presentation, "Gen Y Shifting Away From Cars," will look at whether Gen Y cares about their cars in the same way that Gen Xers and Boomers do. In addition, he will also look at how the evolution of "green" consumers will impact their opinions on automotive brands. Cooperman directs all aspects of the division’s marketing and promotion efforts from strategic development to tactical implementation. He recently guided the design and development of the J.D. Power Business Center, a centralized web portal for clients.

Nearly 30 speakers and panelists are set for GAAS 2010, and a brochure detailing each of their presentations is available for download at Members of the associations that sponsor GAAS are eligible for discounted registration fees of $200 off regular rates when they register by April 1, 2010. GAAS 2010 room rates at the Hyatt Regency O'Hare are $168 (single or double) and are guaranteed at this rate through April 16. Reservations can be made by phone at 800/233-1234, or 847/696-1234. Be sure to mention GAAS 2010 to obtain the discounted group rate.

The annual two-day GAAS brings together industry leaders and experts to examine the issues and trends affecting the automotive aftermarket and influencing its future. For more information on GAAS 2010, visit or call 301/654-6664. You can connect with GAAS 2010 through Facebook, YouTube, LinkedIn and Twitter.