People Places & Racing News

Movers & Shakers: Lori Simonelli Joins Toyo Tire; CPFilms Names Sunmaster National Dealer of the Year

  Lori Simonelli
  Lori Simonelli

Twenty-eight-year veteran of the tire industry Lori Simonelli was hired by Toyo Tire U.S.A. Corp. as senior director of technical services. Simonelli most recently worked as a consultant for RAM Key Consultants and previously worked for 27 years at Goodyear Tire & Rubber Company. With a career focused on new-product development, she served as a project manager for consumer products in North America and was a project manager overseeing technical and quality for consumer tire sourcing. Simonelli also held the position of manager of consumer tire design.

CPFilms Inc. presented its National Dealer of the Year honor to Sunmaster of Napa, California, during CPFilms annual Vista and FormulaOne window films dealer conference in January. Pro-Film of Torrington, Connecticut, won the Eastern Regional Dealer of the Year award, while Sunbusters of Austin, Texas, received the Western Regional Dealer of the Year award. Several tiers of dealer loyalty awards were also presented during the event.

The Association of Diesel Specialists will hold the 2010 ADS International Convention & Tradeshow — Branding Clean Diesel at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, August 3–7, 2010. The event, geared toward business owners, managers, technicians and corporate officials in the diesel industry, will feature new products and services, educational sessions and business tools and resources.

Fujitsu Ten Corp. of America appointed MITO Corp. as the exclusive distributor of Eclipse integrated navigation products to retailers in the U.S. market. With this appointment, MITO will begin supplying application-specific navigation systems to expeditors that supply products and services for Toyota vehicles.

Cool Shades Camaro
Real Wheels Cool Shades Camaro project vehicle.  

For the second consecutive year, GWG Wheels Corp. developed a joint venture with Real Wheels Corp. For last year’s partnership, GWG’s Black Amaya wheels with a red ring accented the aggressive look of the Real Wheels Cool Shades Camaro project vehicle.

The Compressed Air and Gas Institute launched a new online technical support center—known as SmartSite—that provides training, resources and technical information to professionals in the compressed air industry. Participants can login and access the latest information regarding air compressors, blowers, pneumatic tools and air and gas drying and filtration equipment, advancing at their own pace from their work or home computer.

To support the ongoing growth within its StopTech and Power Slot divisions, Centric Parts has installed a second fully functional dynamometer. "The Centric Parts commitment to product innovation and quality meant our current dynamometer was fully booked with a long list of projects spanning all of our divisions," revealed Dan Lelchuk, President of Centric Parts. "This addition will help fuel the company's projected growth for years to come."

Motorz TV launched an iPhone and iPod Touch Application that is available for free through the Apple iTune App Store. Hosted by Chris Duke, Motorz TV is a DIY television show for auto enthusiasts that provides tips on how to maintain vehicles and install aftermarket products step-by-step, in a typical garage setting using common tools. For the latest from Motorz TV, visit

Mishimoto Automotive announced a new partnership with Adams Motorsports Park, an amateur racetrack in Southern California. As part of the joint venture, Mishimoto will sponsor ‘Thursday Night Drift,’ the country’s biggest weekly drifting show, by offering drifters a steep discount on all products through the new Mishimoto Loves Drifters program. For more information and details on how to join, visit or e-mail

Mitchell 1 delivered the first issue of its new shop-management software electronic newsletter, Forum Gazette, to its entire shop management customer e-mail list. The monthly publication contains valuable contributions submitted by members of the Shop Management Users Forum and timely Mitchell 1 announcements. For more information, visit

MapWide, owner of the group of local web search portals, recently launched, a search portal that links consumers to automotive businesses at the local level. Users can search by zip code, distance and category, allowing them to pinpoint desired services and suppliers in any neighborhood.

Know someone who has moved on? Moved up? Let us know. Send releases for "Movers & Shakers" to