Global Update

Local Distributor's Insight: China Represents "Enormous Potential for Consumer Spending"

SEMA News is interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine's readers. The distributor chosen for this month's International Insight is Dyno King, an importer, distributor and professional installer/retailer of sport-compact products.

Located in Shenzhen, near Hong Kong, the 20-employee firm was established in 2000. SEMA News interviewed Ar Dee Zhou, the company's director of marketing and technology. He indicated that 90% of Dyno King's specialty products are imports, and most customers come to Dyno King to find the greatest variety and selection of brands for specialty products.

International Insight: The Chinese Specialty-Equipment Market