Get the Most From the SEMA Show—After it’s Over

 Seth Gortenburg

After attending the 2008 SEMA Show, Seth Gortenburg of Chux Trux explains the importance of following up on everything he and his team learned.

Whether it’s gathering more information from an exhibitor, passing relevant information on to the rest of the team, or creating new revenue streams by purchasing products seen on display, he believes every takeaway requires an action.

Gortenburg’s Show checklist: Plan. Execute. Follow up.