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| Thorough planning and group consensus on best new products has helped Chux Trux maximize its investment in trade events such as the SEMA Show. |
Knowing that attending trade shows can give his business an advantage over competitors, Seth Gortenburg, owner of Chux Trux, uses events such as the SEMA Show to identify the best new products that can help his company create new revenue streams.
Thorough planning and execution, he believes, allows him to avoid costly product decisions.