SEMA Member Companies and Super Chevy Magazine Join Forces to Support Our Troops

Several SEMA-member companies teamed up with Super Chevy magazine to build a one-of-a-kind vehicle to benefit the Armed Forces Foundation. The custom ’69 Chevy Camaro convertible was sold for $500,000 on April 10 at the 7th Annual Barrett-Jackson Collector Car auction in Palm Beach, Florida. It brought the highest-selling price of any vehicle at the event. All proceeds will go to the nonprofit Armed Forces Foundation, which provides financial assistance to families of fallen or disabled veterans.

“Project American Heroes” began last year when Detroit Speed & Engineering, Classic Industries and Rt. 66 Motorsports united with the editors of Super Chevy to restore and customize the classic '69 Chevrolet Rally Sport Camaro.

The car is equipped with a state-of-the-art Detroit Speed suspension system, Turn Key 560 hp, 427ci Chevy engine, TCI automatic transmission with a Gear Vendors overdrive, Strange Posi-traction rearend, Vintage Air air conditioning, Baer Brakes, Intro Custom aluminum Wheels, and all-new sheetmetal and interior components from Classic Industries.

Armed Forces personnel were invited to select the vehicle’s color scheme, interior design and exterior trim via the Project American Heroes website. The entire construction process was covered by Super Chevy, including a special 100-page commemorative Super Chevy issue, “Build an Extreme ’69 Camaro.”

For additional information about the car and the foundation, visit:, and