Global Update

Tap Into the Lucrative Enthusiast Market in the United Arab Emirates

Consumers in the United Arab Emirates and the neighboring countries that make up the Gulf Coast region (Bahrain, Kuwait, Oman, Saudi Arabia and Qatar) are spending increasing amounts of their considerable discretionary income on customizing their vehicles with styling and performance products. There are currently 7.1 million cars on the road. These consumers are passionate about their cars and light trucks.

Reach out to this market by attending or exhibiting at the Automechanika Middle East (AME) taking place in Dubai on May 31–June 2. SEMA members participating in this event will also be invited to SEMA-sponsored briefings and networking opportunities with distributors.

For more information, contact SEMA’s International Director Linda Spencer