Global Update

Resources to Maximize Your Success in Selling Into China

Vehicle customization has been growing rapidly in China. Industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5–$15 billion. With a 1.3 billion population, vehicle sales reached 93% of the U.S. passenger vehicle sales, according to data provided by J.D. Power and Associates and CAAM in January of 2009.

SEMA has developed a new list of trade leads available to SEMA members online at The Chinese government has begun to legalize specialty products for use in China.  For an initial list of approved products, click here.
For additional resources on the Chinese market, download the SEMA market report on selling to Chinese consumers. The report is available at or by contacting Yvonne Wang at